Over the last few days I have seen a lot of weight loss ads on sites such as Myspace [which I frequently visit] I noticed that the advertising companies are taking a different standpoint than usual. The ads show girls that could be anywhere, in this class, you best friend, whoever. Just a regular plain Jane who lost a bunch of weight. There are "before" and "after" pictures but the "after" pictures are not perfect like a model, there are still imperfections. I think what the advertisers are trying to do is market to the skeptics, the ones who scoff at the perfect stomachs of the models they show for most of the weight loss ads.